The Monteselva project was born from the need to create a brand that expresses and communicates the real essence of the product: a specialty coffee, organic, 100% Mexican, produced in Chiapas under the best growing, harvesting and roasting processes.
Monteselva, being a completely natural coffee, stands out for its flavor and a perfect balance of aroma and body, resulting in a high quality drink and superior flavor and that is just what they wanted to demonstrate, its strong roots with nature, with the soil where it is harvested and with the people who give their lives to produce it.
For Monteselva we developed an organic brand, with several elements that interact with each other and can also vary in color depending on the use that is given to it, there are elements that represent the ecosystem where the coffee is produced, others refer to the grain and the flower of the same others refer to the quality and exquisiteness of the product and we also have those that represent the brand itself in its expanded and minimal versions, depending on the place where they are going to be used.
For this project we develop: Brand name, logo, graphic line, visual language, sound brand, product photography, advertising clips, website and communication.
