Monthy is a 100% Mexican project that seeks the community of people to be able to achieve goals for aesthetic health purposes, for this reason it was important to create a brand that demonstrated trust and closeness with people.
Being a project created in Monterrey, Nuevo Leon, we wanted to show the idea of locality among people, from the very naming where we made a friendly reduction of the name of the city “Monthy” tells us about a local concept but with a lot of confidence, In the same way, for the logo, we took the element of the characteristic mountains of the city, adding an element of hope and future that is the sun, in order to achieve an image that generates trust and closeness.
The communication applications are clear, simple and maintain a continuous color line, with a clean photographic selection and short messages, we transmit optimistic messages that speak directly to the public.
For your stationery and applications, we use a palette of bright and friendly colors that speak to everyone and facilitate a trusted visual language.
We created three variants of the logo that are used in different occasions, either complete, just a symbol or a minimal version that is used in certain pieces to maintain balance and design cleanliness.